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How to choose the right domain name for your business ?

Whether you are in the domain name business or not knowing how to choose a domain name is important for you brand. A lot of thoughts goes into choosing domain name. Basically, you want a domain name that properly represents your company, and that is easy to find and promote.

Here are rules to consider before choosing your domain name:

  1. Choose a domain name that is easy to type.
    • – choose simple words, and avoid slang (use you not u) or words with multiple spelling ( words like express vs. xpress)
  2. The shorter the better
    • If your domain name is long and difficult, you risk customers mistyping or misspelling it.
  3. Use keywords.
    • Try using keywords that describes what products & services your business offers. Here is what you can do if you business provides waste management you can use domain such as wastemanagement.co.za this will be good for your SEO.
  4. Local is lekker.
    • Keep it local – If your business is local, consider including your city in your domain name this will make it it easy for local customers to find you. here is an example as in the above case of waste management you use wastemanagement.durban instead of wastemanagement.co.za
  5. Avoid numbers and hyphens.
    • This can be confusing to people let us take this example , you domain name is fivedesigns.co.za someone tells it to me it could be difficult to find it because I can use either 5 or five.
  6. Make it catchy
    • Using words that people use daily will make it easier for people to remember you domain name.
  7. Research it.
    • Looking up your domain before choosing it will help you avoid names that are trademarked or copyrighted. Unless you have a budget for legal fees (Hahaha).
  8. Choose a domain name extension that is relevant.
    • Extensions are suffixes, such as .com or .co.za here is a list of what domain extensions mean.
    • co : an abbreviation for company, commerce, and community.
    • .info : informational sites.
    • .net : technical, Internet infrastructure sites.
    • .org : non-commercial organizations and nonprofits.
    • .biz : business or commercial use, like e-commerce sites.
    • .me : blogs, resumes or personal sites.

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